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Posts: 79
A week ago

Question 1.

Some marketing efforts suffer from "green marketing myopia."  Define "green marketing myopia" and identify the three keys to avoiding this.

Question 2.

What four trends in technology should marketers monitor?
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Marketing Management
Edition: 13th
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A week ago
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Answer 1

The three keys to avoiding green marketing myopia is the tendency to overly focus on a product's greenness.  It can be avoided by (1) appropriately positioning the consumer value; (2) calibrating consumer knowledge; and (3) reinforcing the credibility of product claims.

Answer 2

The four trends are: (1) the pace of change, (2) the opportunities for innovation, (3) varying R&D budgets, and (4) increased regulation.
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