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Posts: 165
2 months ago

Question 1.

Consumers are increasingly willing to swap personal information for customized products from firms. However, there are still consumer concerns. You know that privacy issues are still a public policy hot button. As a consumer advocate, list the consumer concerns that seem to be the most compelling and most difficult to deal with by the marketer.

Question 2.

A ________ is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss at length various topics of interest.

• focus group

• market maven

• virtual research market

• Nielsen sample family

• consumer dyad
Source  Download
Marketing Management
Edition: 13th
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Posts: 191
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2 months ago
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Answer 1

The consumers concerns are: (1) that they will be robbed or cheated, (2) that private information will be used against them, (3) that someone will steal their identity, (4) that they will be bombarded with solicitations, and (5) that children will be targeted.

Answer 2

focus group
1
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