Ask a Question
  
  
  
Top Posters
Since Sunday
28
27
27
26
25
24
24
23
23
22
22
22
New Topic  
wrote...
Posts: 78
2 weeks ago

Question 1.

Consumers are increasingly willing to swap personal information for customized products from firms. However, there are still consumer concerns. You know that privacy issues are still a public policy hot button. As a consumer advocate, list the consumer concerns that seem to be the most compelling and most difficult to deal with by the marketer.

Question 2.

A ________ is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss at length various topics of interest.

• focus group

• market maven

• virtual research market

• Nielsen sample family

• consumer dyad
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 4 times
1 Reply
Replies
Answer verified by a subject expert
wrote...
Posts: 72
Rep: 7 0
2 weeks ago
Sign in or Sign up in seconds to unlock everything.

Answer 1

The consumers concerns are: (1) that they will be robbed or cheated, (2) that private information will be used against them, (3) that someone will steal their identity, (4) that they will be bombarded with solicitations, and (5) that children will be targeted.

Answer 2

focus group
1
Related Topics
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  50 People Browsing
Your Opinion
What type of music do you study to?
Votes: 42

Related Images
 908
 178