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If a researcher finds and interviews a prescribed number of people in each of several categories, ...

Question 1.

If a marketing researcher selects the most accessible population members, he or she would have selected the ________ sampling method.

• judgment

• simple random

• cluster

• convenience

• stratified random

Question 2.

If a researcher finds and interviews a prescribed number of people in each of several categories, the researcher is using the ________ sampling method.

• judgment

• simple random

• cluster

• convenience

• quota

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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