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All of the following are considered to be advantages of online research EXCEPT that ________.

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All of the following are considered to be advantages of online research EXCEPT that ________.

Question 1.

Online research has grown significantly in the past several years. It is estimated that ________ of all survey-based research was done online in 2006.

• 12%

• 37%

• 33%

• 21%

• 45%

Question 2.

All of the following are considered to be advantages of online research EXCEPT that ________.

• people tend to be more honest online than in other interviewing methods

• online research is versatile

• online research is fast

• online research is relatively free of technological problems and inconsistencies

• online research is inexpensive

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Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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