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Home Q & A Board Other Fields Homework Help Business Marketing
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Tneary Tneary
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5 years ago

Question 1.

Marketers are increasing being held accountable for their ________ and must be able to justify marketing expenditures to senior management.

• own training

• product quotas

• investments

• employees

• personal character traits

Question 2.

Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling.

• marketing metrics to assess marketing effects

• end-user samples

• salesperson satisfaction scales

• quality ratios

• distributor satisfaction surveys
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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blazeypoohblazeypooh
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#1
Posts: 404
Rep: 44 0
5 years ago
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Tneary Author
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5 years ago
Smart ... Thanks!
megan.xo
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Yesterday
Correct Slight Smile TY
cipcal
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2 hours ago
Just got PERFECT on my quiz
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