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Home Q & A Board Other Fields Homework Help Business Marketing
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Hpreet796 Hpreet796
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5 years ago

Question 1.

According to marketing consultant Pat LaPointe, the ________ measurement pathway of the marketing dashboard reflects what marketers know about sales volumes, the marketing cost per unit sold, and where and how margin is optimized.

• customer metrics

• productivity metrics

• cash-flow metrics

• unit metrics

• brand metrics

Question 2.

Companies assume that the lower the ________, the higher the market potential.

• market minimum

• market potential

• market forecast

• company demand

• product-penetration percentage
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jackjohnson74jackjohnson74
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Hpreet796 Author
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5 years ago
This calls for a celebration Person Raising Both Hands in Celebration
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