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michlee michlee
wrote...
Posts: 461
5 years ago

Question 1.

James collected primary data when he distributed a survey to dorm residents to discover their attitudes and opinions on campus life.

• true

• false

Question 2.

Researchers frequently should and do successfully generalize findings from focus-group participants to the whole market.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 77 times
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Answer verified by a subject expert
gumpfablegumpfable
wrote...
Posts: 366
5 years ago
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michlee Author
wrote...
5 years ago
Helps a lot... Now I'm ready for my quiz
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