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A good illustration of what is called the arranged interview occurs when interviewers stop people in ...

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A good illustration of what is called the arranged interview occurs when interviewers stop people in ...

Question 1.

Because of their versatility and speed, the use of telephone interviewing as a marketing research tool is projected to increase dramatically over the next few years.

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• false

Question 2.

A good illustration of what is called the arranged interview occurs when interviewers stop people in a shopping mall or on a busy street and solicit information necessary to their research effort.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 56 times

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I appreciate what you did here, answered it correctly Smiling Face with Open Mouth

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