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Frost Frost
wrote...
Posts: 433
5 years ago

Question 1.

Because of their versatility and speed, the use of telephone interviewing as a marketing research tool is projected to increase dramatically over the next few years.

• true

• false

Question 2.

A good illustration of what is called the arranged interview occurs when interviewers stop people in a shopping mall or on a busy street and solicit information necessary to their research effort.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 51 times
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Answer verified by a subject expert
joanametjoanamet
wrote...
Posts: 404
5 years ago
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Frost Author
wrote...
5 years ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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