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lambchop03 lambchop03
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5 years ago

Question 1.

All forecasts are built on one of three information bases: what people say, what people do, or what people have done.  How do market researchers collect information on each of three information bases?

Question 2.

Assume that you are a marketing research director for a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct your field interviews. Which of the following options would be your best choice to achieve your objective?

• A syndicated-service research firm

• A global research management firm

• A custom marketing research firm

• A specialty-line marketing research firm

• A brand-management specialty research firm
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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gturgtur
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5 years ago
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lambchop03 Author
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5 years ago
Thanks
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