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A week ago

Question 1.

If American Airlines seeks to quantify demand, such as how many first-class passengers would purchase in-flight Internet service at $25, the airline should conduct ________ research.

• prescriptive

• descriptive

• analytic

• exploratory

• qualitative

Question 2.

Before Sandra Perez opened her floral shop she read all she could on the industry. She also reviewed library data banks on growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ assisted her in deciding where to locate her store.

• nonpersonal information

• guerilla marketing data

• secondary information

• primary information

• tertiary information
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer 1

descriptive

Answer 2

secondary information
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