Top Posters
Since Sunday
41
38
22
13
9
9
9
8
8
8
8
8
New Topic  
wrote...
Posts: 159
2 months ago

Question 1.

If American Airlines seeks to quantify demand, such as how many first-class passengers would purchase in-flight Internet service at $25, the airline should conduct ________ research.

• prescriptive

• descriptive

• analytic

• exploratory

• qualitative

Question 2.

Before Sandra Perez opened her floral shop she read all she could on the industry. She also reviewed library data banks on growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ assisted her in deciding where to locate her store.

• nonpersonal information

• guerilla marketing data

• secondary information

• primary information

• tertiary information
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 10 times
2 Replies
all is normal
Replies
Answer verified by a subject expert
wrote...
Posts: 178
2 months ago
Sign in or Sign up in seconds to unlock everything.

Answer 1

descriptive

Answer 2

secondary information
1
Related Topics
wrote...
2 months ago
Thanks
all is normal
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  148 People Browsing
Your Opinion
Do you believe in global warming?
Votes: 179

Related Images
 61
 59
 37

▶️ Video: Passive Smoke Exposure

For a complete list of videos, visit our video library