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Posts: 163
2 months ago

Question 1.

The most important task of a marketing researcher is to ________.

• identify consumer insights

• identify potential market openings for the firm to exploit

• assess the efficiency and effectiveness of marketing activities

• develop new product offerings

• all of the above

Question 2.

3M tracks the proportion of sales resulting from its recent innovations.  This measurement is an example of a ________.

• secondary information search

• target market

• consumer insight

• sales forecast

• marketing metric
Source  Download
Marketing Management
Edition: 13th
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Answer 1

assess the efficiency and effectiveness of marketing activities

Answer 2

marketing metric
1
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