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uni67 uni67
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5 years ago

Question 1.

Jeanine would like to own a Mercedes but is unable to afford to buy one at this time.  Jeanine is part of the ________ for this product.

• projected market

• available market

• potential market

• target market

• penetrated market

Question 2.

Jason is examining a recent breakdown of his company's West Coast market. The terms in the report are somewhat confusing because there was no attached vocabulary key to assist the uninformed reader. Jason is looking for the set of consumers who are currently buying his company's products. Which of the following terms will assist him in finding the right column for his data query?

• Available market

• Penetrated market

• Potential market

• Target market

• Bilateral market
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wasanwasan
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uni67 Author
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#2
5 years ago
Brilliant
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