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Lighting2551 Lighting2551
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5 years ago

Question 1.

The most important task of a marketing researcher is to ________.

• identify consumer insights

• identify potential market openings for the firm to exploit

• assess the efficiency and effectiveness of marketing activities

• develop new product offerings

• all of the above

Question 2.

3M tracks the proportion of sales resulting from its recent innovations.  This measurement is an example of a ________.

• secondary information search

• target market

• consumer insight

• sales forecast

• marketing metric
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kutthroat K.Kutthroat K.
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5 years ago
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Lighting2551 Author
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5 years ago
Brilliant ツ
apelton
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Thank you, thank you, thank you!
gage
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This site is awesome
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