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Dymondmonae Dymondmonae
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Posts: 489
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5 years ago

Question 1.

A customer touch point in the airline industry would include an item such as ________.

• mechanics' ability to service the airplanes

• competency of a travel agent

• ease of access to the airport

• reservations

• the value of air travel versus surface transportation

Question 2.

Winning companies improve the value of their customer base by excelling at each of the following strategies EXCEPT ________.

• focusing disproportionate efforts on high-value customers

• increasing the longevity of the customer relationship

• making low-profit customers more profitable or terminating them

• reducing the rate of customer defection

• retaining all customers regardless of profitability
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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zachcarytcriszachcarytcris
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Posts: 364
5 years ago
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Dymondmonae Author
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5 years ago
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