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An organized collection of comprehensive information about individual customers or prospects that is ...

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An organized collection of comprehensive information about individual customers or prospects that is ...

Question 1.

When companies provide rewards to customers who buy frequently and in substantial amounts, this is referred to as ________.

• loyalty programs

• benefit programs

• satisfaction programs

• frequency programs

• quality programs

Question 2.

An organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for such marketing purposes as lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships is called ________.

• customer segments

• a customer mail list

• target market segments

• a customer database

• relationship markets

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 65 times

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