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Suedyso Suedyso
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5 years ago

Question 1.

Acquiring new customers can cost ________ times more than satisfying and retaining current customers.

• two

• three

• five

• seven

• 10

Question 2.

All of the following are methods to form strong customer bonds EXCEPT ________.

• making it easy for customers to reach the appropriate company personnel and express their needs, perceptions, and complaints

• running award programs recognizing outstanding employees

• concentrating the planning and management of the customer satisfaction and retention process within the marketing department

• creating superior products, services, and experiences for the target market

• organizing and making accessible a database of information on individual customer needs, preferences, contacts, purchase frequency, and satisfaction
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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amw87470amw87470
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Suedyso Author
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#2
5 years ago
Helps a lot... Now I'm ready for my quiz
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