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wrote...
Posts: 71
A week ago

Question 1.

Customer-perceived value is the perceived monetary value of all the purchases a customer makes on an annual basis.

• true

• false

Question 2.

Consumers tend to be value maximizes—they estimate which offer will deliver the most perceived value and act on it.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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2 Replies
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Answer verified by a subject expert
wrote...
Posts: 57
A week ago
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Answer 1

false

Answer 2

true
1
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A week ago
Brilliant
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