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wrote...
Posts: 183
4 months ago

Question 1.

At the heart of a good value delivery system is a set of core business processes that help to deliver distinctive customer value.

• true

• false

Question 2.

Professional buyers and purchasing agents operate under various constraints and occasionally make choices that give more weight to their personal benefit than to the company's benefit.

• true

• false
Textbook 
Marketing Management
Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
wrote...
Posts: 199
4 months ago
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Answer 1

true

Answer 2

true
1
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