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Home Q & A Board Other Fields Homework Help Business Marketing
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lizsmith lizsmith
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5 years ago

Question 1.

Customer-perceived value is the perceived monetary value of all the purchases a customer makes on an annual basis.

• true

• false

Question 2.

Consumers tend to be value maximizes—they estimate which offer will deliver the most perceived value and act on it.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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cooldawg69cooldawg69
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lizsmith Author
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#2
5 years ago
Brilliant
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