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Posts: 71
A week ago

Question 1.

The value proposition is stated in the price of a product and readily recognized by the average consumer.

• true

• false

Question 2.

The value delivery system includes all the experiences the customer will have on the way to obtaining and using the offering.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 56
A week ago
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Answer 1

false

Answer 2

true
1
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