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jonnyjon jonnyjon
wrote...
Posts: 450
5 years ago

Question 1.

For a consumer to be delighted with a product or service he or she must perceive that performance exceeds expectations.

• true

• false

Question 2.

The ultimate goal of the customer-centered firm is to create high customer satisfaction.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 54 times
1 Reply
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Answer verified by a subject expert
antheadanthead
wrote...
Posts: 408
5 years ago
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jonnyjon Author
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5 years ago
Helped a lot
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Just got PERFECT on my quiz
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2 hours ago
Thanks for your help!!
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