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Home Q & A Board Other Fields Homework Help Business Marketing
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yufeige4 yufeige4
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5 years ago

Question 1.

A profitable customer is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing the customer.

• true

• false

Question 2.

The best thing a company can do in the face of company mistakes is to discourage the customer from complaining.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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whoohoo8whoohoo8
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#1
Posts: 386
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5 years ago
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yufeige4 Author
wrote...

5 years ago
Smart ... Thanks!
my life
wrote...

Yesterday
Good timing, thanks!
acaruso
wrote...

2 hours ago
this is exactly what I needed
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