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wrote...
Posts: 68
A week ago

Question 1.

Most companies measure customer satisfaction and individual customer profitability.

• true

• false

Question 2.

Unprofitable customers who defect to a competitor should be encouraged to do so.

• true

• false
Source  Download
Marketing Management
Edition: 13th
Authors:
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1 Reply
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Answer verified by a subject expert
wrote...
Posts: 69
A week ago
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Answer 1

false

Answer 2

true
1
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