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Home Q & A Board Other Fields Homework Help Business Marketing
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emlaai emlaai
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5 years ago

Question 1.

Most companies measure customer satisfaction and individual customer profitability.

• true

• false

Question 2.

Unprofitable customers who defect to a competitor should be encouraged to do so.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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mnp2357mnp2357
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5 years ago
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