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emlaai emlaai
wrote...
Posts: 443
5 years ago

Question 1.

Most companies measure customer satisfaction and individual customer profitability.

• true

• false

Question 2.

Unprofitable customers who defect to a competitor should be encouraged to do so.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 60 times
1 Reply
Replies
Answer verified by a subject expert
mnp2357mnp2357
wrote...
Posts: 404
5 years ago
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emlaai Author
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5 years ago
Thanks
wrote...

Yesterday
Good timing, thanks!
wrote...

2 hours ago
Brilliant
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