Ask a Question
  
  
  
Top Posters
Since Sunday
18
18
17
17
16
16
16
15
15
14
14
14
New Topic  
wrote...
Posts: 76
Rep: 6 0
A week ago

Question 1.

Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels.  This is an example of ________.

• reducing the rate of customer defection

• making low-profit customers more profitable

• enhancing the growth potential for each customer through cross-selling

• focusing disproportionate effort on high-value customers

• increasing the longevity of the customer relationship

Question 2.

When Bob found out his friend was thinking about buying a new car, he strongly recommended that his friend look into the newest line of Ford sedans.  Bob is best characterized as a(n) ________ for Ford.

• prospect

• first-time customer

• partner

• advocate

• member
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 2 times
2 Replies
Replies
Answer verified by a subject expert
wrote...
Posts: 69
A week ago
Sign in or Sign up in seconds to unlock everything.

Answer 1

making low-profit customers more profitable

Answer 2

advocate
1
Related Topics
wrote...
A week ago
Thanks
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  102 People Browsing
 125 Signed Up Today
Related Images
 2226
 649
 30
Your Opinion
Who's your favorite biologist?
Votes: 30

Previous poll results: What's your favorite coffee beverage?