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jus10n jus10n
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5 years ago

Question 1.

Carol is currently considering buying a Motorola cell phone offered by her service provider in conjunction with a two-year service contract.  Carol is best characterized as a(n) ________ for Motorola.

• advocate

• partner

• prospect

• first-time customer

• member

Question 2.

Southwest Airlines offers a Rapid Rewards program, an example of a ________ that allows customers to count flights they have taken toward free future flights.

• club membership program

• one-to-one marketing program

• customer churn

• value proposition

• value delivery system
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Marketing Management

Marketing Management


Edition: 13th
Authors:
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sliceofoctopisliceofoctopi
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5 years ago
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jus10n Author
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5 years ago
Thanks
shelbycox
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Yesterday
Helped a lot
bioc
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2 hours ago
this is exactly what I needed
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