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regina nana regina nana
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5 years ago

Question 1.

Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels.  This is an example of ________.

• reducing the rate of customer defection

• making low-profit customers more profitable

• enhancing the growth potential for each customer through cross-selling

• focusing disproportionate effort on high-value customers

• increasing the longevity of the customer relationship

Question 2.

When Bob found out his friend was thinking about buying a new car, he strongly recommended that his friend look into the newest line of Ford sedans.  Bob is best characterized as a(n) ________ for Ford.

• prospect

• first-time customer

• partner

• advocate

• member
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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mnp2357mnp2357
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regina n. Author
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5 years ago
Thanks
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