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Posts: 134
2 months ago

Question 1.

Explain how a company frequency program might work.

Question 2.

Describe the process of database marketing.
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Marketing Management
Edition: 13th
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Posts: 166
2 months ago
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Answer 1

Frequency programs are designed to provide rewards to customers who buy frequently and in substantial amounts. Frequency programs acknowledge the validity of the 20-80 rule.

Answer 2

Database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers) for the purpose of contacting, transacting, and building customer relationships.
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