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Question 1.

________ is defined as being relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior.

• Social class

• Subculture

• Culture

• A group

• The family

Question 2.

Social classes show distinct product and brand preferences in all the following areas EXCEPT ________.

• automobiles

• leisure activities

• clothing

• fast food

• home furnishings
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer 1

Social class

Answer 2

fast food
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