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wrote...
Posts: 138
2 months ago

Question 1.

Prospect theory maintains that consumers frame decision alternatives in terms of gains and losses according to a value function.

• true

• false

Question 2.

What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.
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Marketing Management
Edition: 13th
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Answer verified by a subject expert
wrote...
Posts: 189
2 months ago
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Answer 1

true

Answer 2

Reference groups consist of all the groups that have a direct (face-to-face) or indirect influence on attitudes or behavior. Types of reference groups that can impact a consumer's purchasing behavior include membership groups, primary groups, secondary groups, aspirational groups, and disassociative groups.
1
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wrote...
2 months ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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