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emlaai emlaai
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Posts: 443
5 years ago
Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he has rated eight different computers on three different characteristics. Gordon has decided that for a computer to make his short-list, it must score at least a seven on his scale on all three characteristics. Describe the type of choice heuristic that Mr. Jones is using as he selects a computer.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jrhome1985!jrhome1985!
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Posts: 375
5 years ago
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emlaai Author
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5 years ago
Smart ... Thanks!
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Yesterday
Just got PERFECT on my quiz
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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