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parneetgill parneetgill
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5 years ago

Question 1.

According to information presented in the text, the ________ cultural market segment is the most fashion conscious of all the racial groups and tends to be motivated by quality and selection.

• European American

• Hispanic American

• Indian American

• Asian American

• African American

Question 2.

Jason writes a weekly column in his school's newspaper about movies he has seen, books he has read, and concerts he has attended. His column provides information and opinions. Feedback from his fellow students is positive, and they are appreciative of the advice that is given. Which of the following would be the most apt description of the role played by Jason?

• Silent majority

• Protestor

• Opinion leader

• Muckraker

• Protector
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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jaded 7.jaded 7.
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5 years ago
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parneetgill Author
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#2
5 years ago
Thank you for answering so quickly
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