Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
New Topic  
emlaai emlaai
wrote...
Posts: 443
5 years ago
Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he has rated eight different computers on three different characteristics. Gordon has decided that for a computer to make his short-list, it must score at least a seven on his scale on all three characteristics. Describe the type of choice heuristic that Mr. Jones is using as he selects a computer.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 48 times
1 Reply
Replies
Answer verified by a subject expert
jrhome1985!jrhome1985!
wrote...
Posts: 375
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

emlaai Author
wrote...

5 years ago
This calls for a celebration Person Raising Both Hands in Celebration
wrote...

Yesterday
Thanks for your help!!
wrote...

2 hours ago
Smart ... Thanks!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1107 People Browsing
 101 Signed Up Today
Related Images
  
 306
  
 815
  
 5435