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anthonydel117 anthonydel117
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5 years ago

Question 1.

Consumers often choose and use brands that have a brand personality that is matched to the consumer's ________ (how one would like to view oneself).

• actual self-concept

• dual self-concept

• ideal self-concept

• others' self-concept

• perceptual self-concept

Question 2.

Ford believes its cars to be of higher quality than GM's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition.

• competitive depositioning

• real repositioning

• biased repositioning

• psychological repositioning

• attribute repositioning
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kutthroat K.Kutthroat K.
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anthonydel117 Author
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