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Question 1.

Explain the concept of multicultural marketing.

Question 2.

Abraham Maslow sought to explain why people are driven by particular needs at particular times. Describe Maslow's hierarchy of needs. How does Maslow's theory help marketers?
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Marketing Management
Edition: 13th
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Answer 1

Multicultural marketing grew out of careful marketing research that revealed that different ethnic and demographic niches did not always respond favorably to mass-market advertising. Companies have capitalized on well-thought-out multicultural marketing strategies in recent years.

Answer 2

In order of importance, they are physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Maslow's theory helps marketers understand how various products fit into the plans, goals, and lives of consumers.
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