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Home Q & A Board Other Fields Homework Help Business Marketing
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asprague24 asprague24
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5 years ago

Question 1.

Many business buyers prefer to buy a total solution to a problem from one seller. ________ is the correct term for this process.

• Supply buying

• Channel consolidation

• Systems buying

• Vertical buying

• Horizontal buying

Question 2.

In order to successfully develop customer reference stories, firms should ________.

• state the customer's needs in compelling terms

• focus on qualitative results

• describe the company's solution in terms of products and services

• avoid referencing the barriers to satisfying customer needs

• use very few direct customer quotes
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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beunikuelbeunikuel
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asprague24 Author
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5 years ago
You make an excellent tutor!
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