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2 months ago

Question 1.

________ is a key industrial marketing strategy in bidding to build large-scale industrial products (e.g., dams, pipelines, et cetera).

• Solutions buying

• Turnkey logistics

• Systems contracting

• Systems buying

• Systems selling

Question 2.

Moving into e-procurement has many benefits. Which of the following would not be among those benefits?

• There is less buying of substandard goods from suppliers not on the approved list.

• Aggregating purchasing across departments gains larger volume discounts.

• Aggregating purchasing gains centrally negotiated volume discounts.

• Purchasing gains a significant leverage with top management because of its management team.

• A smaller purchasing staff is required.
Source  Download
Marketing Management
Edition: 13th
Authors:
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2 months ago
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Answer 1

Systems selling

Answer 2

Purchasing gains a significant leverage with top management because of its management team.
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2 months ago
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