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Home Q & A Board Other Fields Homework Help Business Marketing
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anhsu anhsu
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5 years ago

Question 1.

Initiators are those who authorize the proposed action of deciders or buyers.

• true

• false

Question 2.

Users perform all seven roles in the buying center because of their direct tie to the product and what it is supposed to do.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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javiermorillajaviermorilla
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5 years ago
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anhsu Author
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#2
5 years ago
Appreciate the effort, thank you!
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