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In the business market, small sellers concentrate on reaching as many participants as possible ...

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In the business market, small sellers concentrate on reaching as many participants as possible ...

Question 1.

Personal needs motivate the behavior of individuals, but organizational needs legitimate the buying-decision process and its outcomes.

• true

• false

Question 2.

In the business market, small sellers concentrate on reaching as many participants as possible because their chances of success are slim.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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