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A week ago

Question 1.

Describe three characteristics of restaurant marketing. Include areas such as service, theme, casual versus fine dining, and ethnic.

Question 2.

Forecasting restaurant sales has two components. What are they? Describe each of them.
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Marketing Management
Edition: 13th
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Answer 1

Answers will vary.

Answer 2

1. Guest counts or covers–the number of guests patronizing the restaurant over a given period of time.
2. Average guest check; determined by dividing total sales for a time period by number of guests served in the same period.
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