Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
anhsu anhsu
wrote...
Go to Answer
Posts: 498
Rep: 14 0
5 years ago

Question 1.

If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences, the marketing manager will most likely be faced with a ________ preferences pattern.

• heterogeneous

• diffused

• scattered

• homogeneous

• clustered

Question 2.

Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stain removal, et cetera. Which of the following preferences pattern would most likely apply to P&G's method of response to market needs?

• Clustered preferences

• Psychological preferences

• Diffused preferences

• Homogeneous preferences

• Cultural preferences
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 97 times
1 Reply
Replies
Answer verified by a subject expert
NashuaNashua
wrote...
#1
Posts: 380
Rep: 47 1
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

anhsu Author
wrote...

5 years ago
You make an excellent tutor!
decibul
wrote...

Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
7.prime7105
wrote...

2 hours ago
This helped my grade so much Perfect
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1133 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 834
  
 228
  
 955
Your Opinion
Which is the best fuel for late night cramming?
Votes: 145
Previous poll results: Which 'study break' activity do you find most distracting?