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Posts: 173
2 months ago

Question 1.

If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences, the marketing manager will most likely be faced with a ________ preferences pattern.

• heterogeneous

• diffused

• scattered

• homogeneous

• clustered

Question 2.

Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stain removal, et cetera. Which of the following preferences pattern would most likely apply to P&G's method of response to market needs?

• Clustered preferences

• Psychological preferences

• Diffused preferences

• Homogeneous preferences

• Cultural preferences
Source  Download
Marketing Management
Edition: 13th
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wrote...
Posts: 160
2 months ago
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Answer 1

homogeneous

Answer 2

Clustered preferences
1
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