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Home Q & A Board Other Fields Homework Help Business Marketing
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wrightjb wrightjb
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5 years ago

Question 1.

With respect to market offerings, if a marketer emphasizes a naked solution, he or she is emphasizing the product and service elements that all segment members value.

• true

• false

Question 2.

A marketer glances at this month's market-preference pattern diagram and notices that all of the customers are grouped in the middle of the diagram; therefore, customers are exhibiting clustered preferences.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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dnlee1dnlee1
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5 years ago
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wrightjb Author
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5 years ago
Helped a lot
jamesbove
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Yesterday
this is exactly what I needed
my2redeyes
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2 hours ago
Smart ... Thanks!
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