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Home Q & A Board Other Fields Homework Help Business Marketing
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snowicefox17 snowicefox17
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5 years ago

Question 1.

The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

• true

• false

Question 2.

The VALS segmentation system has evolved into an eight-part typology. List and briefly describe any four categories of that eight-part typology.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kutthroat K.Kutthroat K.
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5 years ago
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snowicefox17 Author
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5 years ago
Helped a lot
shelbycox
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Thanks
erimis
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2 hours ago
Thank you, thank you, thank you!
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