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JisselFlores JisselFlores
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5 years ago

Question 1.

According to the BRANDZ model of brand strength, brand building involves a sequential series of steps. Which of these steps would address or answer the question "Do I know about it?"

• bonding

• presence

• advantage

• relevance

• performance

Question 2.

All of the following are considered to be among the "six brand building blocks" EXCEPT ________.

• brand imagery

• brand salience

• brand performance

• brand feelings

• brand pride
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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zachcarytcriszachcarytcris
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5 years ago
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JisselFlores Author
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#2
5 years ago
Helps a lot... Now I'm ready for my quiz
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