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Home Q & A Board Other Fields Homework Help Business Marketing
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D-john D-john
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5 years ago

Question 1.

If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ________.

• emotional attachment

• brand awareness

• price

• prestige

• advertising expenditure

Question 2.

When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand ________.

• loyalty

• preference

• equity

• behavior

• knowledge
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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purplepanda1516purplepanda1516
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5 years ago
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D-john Author
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5 years ago
Thanks for your help!!
Marcie D
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Yesterday
You make an excellent tutor!
patyfeitosa
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2 hours ago
Helped a lot
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