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stevengu246 stevengu246
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5 years ago

Question 1.

With respect to the "six brand building blocks," ________ focus on customers' own personal opinions and evaluations.

• brand salience

• brand judgments

• brand imagery

• brand performance

• brand resonance

Question 2.

With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop an intense, active loyalty?

• resonance

• judgments

• imagery

• feelings

• salience
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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DWFG2796DWFG2796
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