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asdoooeoe asdoooeoe
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5 years ago

Question 1.

A ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.

• brand value

• brand contact

• brand element

• brand character

• brand trait

Question 2.

The rapid expansion of ________ has created opportunities to personalize marketing.

• globalization

• standardization

• CD technology

• the Internet

• target marketing
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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bli14bli14
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5 years ago
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asdoooeoe Author
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#2
5 years ago
Thank you, thank you, thank you!
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