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New Topic  
wrote...
Posts: 199
5 months ago

Question 1.

A structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value is called ________.

• brand partitioning

• the brand life cycle

• the brand value chain

• brand positioning

• the brand portfolio

Question 2.

Competitive superiority and channel and other intermediary support are factors that influence the ________ of the brand value chain.

• program multiplier

• brand multiplier

• market multiplier

• customer multiplier

• profit multiplier
Textbook 
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 242
5 months ago
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Answer 1

the brand value chain

Answer 2

customer multiplier
1
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