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wrote...
Posts: 180
4 months ago

Question 1.

A parent brand that is associated with multiple products through brand extensions can also be called a ________.

• line brand

• extension brand

• subbrand

• family brand

• category brand

Question 2.

A ________ consists of all products—original as well as line and category extensions—sold under a particular brand.

• brand variant

• brand line

• licensed product

• brand mix

• subbrand
Source  Download
Marketing Management
Edition: 13th
Authors:
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Answer verified by a subject expert
wrote...
Posts: 216
4 months ago
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Answer 1

family brand

Answer 2

brand line
1
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wrote...
4 months ago
Good timing, thanks!
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