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Izzydhindsa Izzydhindsa
wrote...
Posts: 457
5 years ago

Question 1.

A parent brand that is associated with multiple products through brand extensions can also be called a ________.

• line brand

• extension brand

• subbrand

• family brand

• category brand

Question 2.

A ________ consists of all products—original as well as line and category extensions—sold under a particular brand.

• brand variant

• brand line

• licensed product

• brand mix

• subbrand
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Answer verified by a subject expert
Lori734Lori734
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Posts: 394
5 years ago
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Izzydhindsa Author
wrote...
5 years ago
Good timing, thanks!
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